Hypoallergenic: Science or Marketing Hype?

 

It’s common to see the term “hypoallergenic” on many products and services. It’s a word many consumers have become comfortable with. It makes some believe anything with this label is better for them and less likely to trigger asthma and allergy symptoms.

But you may be surprised to find there is no regulation on how a product can be labeled “hypoallergenic.” The U.S. Food and Drug Administration (FDA) says, “There are no Federal standards or definitions that govern the use of the term ‘hypoallergenic.’ The term means whatever a particular company wants it to mean.”

In some cases, the word is just clever marketing. But people with asthma and allergies need the term to be backed by science. Their health depends on it.

This is why the asthma & allergy friendly® Certification Program is based on science. Products and services are tested in independent laboratories to see if they meet our strict scientific standards. If they pass all tests, they earn our certification mark to help consumers identify better choices for a healthier home.

Reducing exposure to triggers and allergens is critical to controlling asthma and allergy symptoms. And because of that, we need products and services backed by science, not marketing.

Learn more about the science behind our certification at aafa.org/certified.

To help you make informed decisions, we have CERTIFIED more than 100 products. When you are shopping for products for your home, look for the CERTIFIED asthma & allergy friendly® Mark. It indicates the product has passed our testing standards.

Visit aafa.org/certified to search for CERTIFIED products. There you can also learn more about the asthma & allergy friendly® Certification Program.

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That is so ... Angering... That hypoallergenic can be used as it is! It is like a blatant lie basically.

I am so glad that Certified Allergy and Asthma friendly IS actually regulated and based on science-- definitely will be my go-to mark when I am shopping from now on. 

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